Research Highlight: As of Jan 28, 2025, research shows that 62.54% of Internet users are mobile traffic.
Percentage of Internet Traffic Is Mobile – Highlights
- Global Share: Around 63% of all website traffic now comes from mobile devices.
- Regional Breakdown:
- Africa: Highest mobile traffic share at 69%.
- Asia: Close behind with 65%.
- North America: Lower mobile usage at roughly 48%.
- Device Access:
- Over 96% of global internet users access the web via a mobile phone.
- Smartphones account for the vast majority of mobile traffic.
- Mobile OS Market Share:
- Android leads with about 70% of the market.
- iOS holds roughly 29%.
- 5G Growth:
- More than 1 billion 5G connections are active worldwide, boosting mobile speed and reliability.
- Mobile Data Usage:
- The average smartphone user now consumes over 21GB of mobile data monthly.
Mobile Web Traffic Trends Over the Years
- 2011: Mobile made up just over 6% of global web traffic.
- 2015: Rose to nearly 39%.
- 2025: Now exceeds 63%, showing continued growth in mobile-first behavior.
Why This Matters
- SEO & Web Design: Sites must be mobile-optimized to stay competitive in search rankings and user experience.
- Mobile-First Content: Clear, fast-loading content built for scrolling and small screens is essential.
- Mobile Apps: With heavy smartphone use, dedicated apps are a smart business move to increase mobile web traffic.
Sources
- Statista: Share of website traffic coming from mobile devices worldwide
https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/ - Statcounter: Desktop vs Mobile Market Share Worldwide
https://gs.statcounter.com/platform-market-share/desktop-mobile/worldwide - DataReportal: Global Digital Overview
https://datareportal.com/global-digital-overview
