In this case study, I’ll reveal how we took a single-page dating website from 15,000 daily visitors to an impressive 35,000—more than doubling their organic traffic.
The site was built on Next.js but was had a number of technical SEO issues, an underwhelming homepage, and a blog weighed down by low-quality, poorly optimized content.
How did we do it?
Here is the general approach:
Cora Optimization
I frequently use Cora, an enterprise-level SEO tool, for on-page optimization because it excels at measuring virtually any SEO metric and provides actionable insights to identify gaps and opportunities for effective optimization.
- The website already had a significant number of backlinks, providing a strong foundation for SEO.
- The primary landing page was poorly optimized for SEO entities, limiting its potential to rank well.
- Identified key entities and topics that competitors had effectively optimized for.
- Filled the topical gaps by creating relevant and comprehensive content to match and surpass competitor standards.
- This strategy improved the website’s relevance to search engines, leading to better rankings and increased visibility.
Technical Optimization + Clean Up
- The primary landing page, built with Next.js, had a handful of minor rendering issues—a common challenge with React-based frameworks.
- The WordPress installation was misconfigured, leading to conflicts that negatively impacted SEO performance.
- The WordPress subfolder hosted numerous blog posts with low-quality content or topics that were poorly covered, diluting its overall topical relevance.
- Cleaning up the WordPress installation and addressing these issues became a critical part of the optimization process.
