Technical SEO is a crucial aspect of modern digital marketing, and it involves optimizing a website’s technical infrastructure and architecture in order to improve its visibility and ranking in search engines. Technical SEO specialists are experts in this field, and they use a variety of tools and techniques to improve a website’s performance and user experience. One common service offered by technical SEO specialists is an SEO audit, which involves a thorough analysis of a website’s technical and on-page elements in order to identify any issues or opportunities for improvement.
One thing that can be confusing for many people about Technical SEO is the sheer number of tools and techniques available. It can be overwhelming for beginners to know where to start, and that is where this article comes in. In the following sections, we will introduce you to some essential tools that every beginner needs in order to get started with Technical SEO. Whether you are a business owner looking to improve your website’s visibility, or a digital marketer looking to specialize in Technical SEO, these tools will be invaluable to you.
II. Keyword Research Tools
Keyword research is an important aspect of Technical SEO, as it involves identifying the most effective keywords to target in order to attract relevant traffic to your website. In this section, we will introduce you to some tools that can help you with keyword research.
- Google Keyword Planner: This is a free tool provided by Google that allows you to research and analyze keyword ideas for your website. It provides data on search volume, competition level, and cost-per-click for different keywords, which can be helpful in identifying the most effective keywords to target. To use the tool, you will need to have a Google Ads account, but you can sign up for one for free.
- Ahrefs Keywords Explorer: Ahrefs is a comprehensive SEO tool that offers a variety of features, including a keyword research tool. The Keywords Explorer allows you to find and analyze keywords based on various criteria, such as search volume, keyword difficulty, and the number of results. You can also see the keywords that your competitors are ranking for, which can give you ideas for your own keyword strategy. Ahrefs offers a free trial, after which you will need to purchase a subscription to continue using the tool.
- SEMrush Keyword Magic Tool: SEMrush is another popular SEO tool that offers a wide range of features, including the Keyword Magic Tool. This tool allows you to find and analyze keywords based on different criteria, such as search volume, cost-per-click, and competition level. It also allows you to create lists of keywords and track their performance over time. SEMrush offers a free trial, after which you will need to purchase a subscription to continue using the tool.
III. Website Auditing Tools
Website auditing involves analyzing your website’s technical and on-page elements in order to identify any issues or opportunities for improvement. In this section, we will introduce you to some tools that can help you with website auditing.
- Google Search Console: This is a free tool provided by Google that allows you to monitor and maintain your website’s presence in search results. It provides data on how your website is performing in search, including the number of clicks, impressions, and average position for different keywords. It also alerts you to any issues with your website, such as crawl errors or security problems. To use the tool, you will need to add your website to your Google Search Console account and verify ownership.
- Screaming Frog SEO Spider: This is a website auditing tool that allows you to analyze the technical and on-page elements of your website. It provides data on things like broken links, duplicate content, and missing tags, which can help you identify and fix any issues that may be affecting your website’s performance. The tool is available for purchase, and a free version is also available with limited features.
- DeepCrawl: This is a comprehensive website auditing tool that allows you to crawl and analyze your website in detail. It provides data on a wide range of technical and on-page elements, including broken links, duplicate content, and missing tags, and it also allows you to customize your crawl to focus on specific areas of your website. DeepCrawl offers a free trial, after which you will need to purchase a subscription to continue using the tool.
IV. On-Page Optimization Tools
On-page optimization involves optimizing the content and structure of your website’s pages in order to improve their visibility and ranking in search engines. In this section, we will introduce you to some tools that can help you with on-page optimization.
- Yoast SEO (for WordPress websites): This is a popular plugin for WordPress websites that helps you optimize your website’s on-page elements for search engines. It provides guidance on things like keyword usage, meta tags, and content structure, and it also allows you to preview how your website will look in search results. Yoast SEO is free to use, but it also offers a premium version with additional features.
- Moz On-Page Grader: This is a tool provided by Moz that allows you to analyze and optimize your website’s on-page elements. It provides a score based on various factors, such as keyword usage, title tags, and content quality, and it also provides recommendations for improvement. Moz offers a free trial, after which you will need to purchase a subscription to continue using the tool.
- OnPage.org: This is a website auditing tool that allows you to analyze and optimize your website’s on-page elements. It provides data on things like keyword usage, meta tags, and content structure, and it also allows you to compare your website’s on-page elements to those of your competitors. OnPage.org offers a free trial, after which you will need to purchase a subscription to continue using the tool.
V. Link Building Tools
Link building is all about acquiring high-quality links from other websites in order to improve your website’s visibility and ranking in search engines. In this section, we will introduce you to some tools that can help you with link building.
- Ahrefs Backlink Checker: Ahrefs is a comprehensive SEO tool that offers a variety of features, including a backlink checker. The Backlink Checker allows you to see the links pointing to your website, as well as the quality of those links. It also allows you to see the links pointing to your competitors’ websites, which can give you ideas for your own link building strategy. Ahrefs offers a free trial, after which you will need to purchase a subscription to continue using the tool.
- Link Explorer (from Moz): Link Explorer is a tool provided by Moz that allows you to see the links pointing to your website and analyze their quality. It provides data on the authority of the linking websites, as well as the anchor text used in the links. You can use this data to identify opportunities for link building and track the effectiveness of your link building efforts. Moz offers a free trial, after which you will need to purchase a subscription to continue using the tool.
- Google Analytics: This is a free tool provided by Google that allows you to track and analyze your website’s traffic and performance. It provides data on the sources of traffic to your website, including the websites that are linking to you. You can use this data to see the impact of your link building efforts and identify opportunities for improvement. To use the tool, you will need to add the Google Analytics tracking code to your website and set up your account.
VI. Monitoring and Tracking Tools
Monitoring and tracking your website’s performance is an important aspect of Technical SEO, as it allows you to see how your efforts are paying off and identify areas for improvement. In this section, we will introduce you to some tools that can help you with monitoring and tracking.
- Google Analytics: This is a free tool provided by Google that allows you to track and analyze your website’s traffic and performance. It provides data on things like the number of visitors, the sources of traffic, and the behavior of visitors on your website. You can use this data to see how your website is performing, identify trends and patterns, and make informed decisions about your SEO strategy. To use the tool, you will need to add the Google Analytics tracking code to your website and set up your account.
- SEMrush Traffic Analytics: SEMrush is a comprehensive SEO tool that offers a variety of features, including Traffic Analytics. This tool allows you to track and analyze your website’s traffic, including the sources of traffic and the behavior of visitors on your website. It also allows you to compare your traffic to that of your competitors. SEMrush offers a free trial, after which you will need to purchase a subscription to continue using the tool.
- SERPWatcher (from SERanking): SERPWatcher is a tool provided by SERanking that allows you to track and analyze your website’s ranking in search results. It provides data on the keywords your website is ranking for, the position of your website in the search results, and the changes in your ranking over time. You can use this data to see how your website is performing in search and identify opportunities for improvement. SERanking offers a free trial, after which you will need to purchase a subscription to continue using the tool.
Conclusion
In this article, we have introduced you to some essential tools that every beginner needs to get started with Technical SEO. Whether you are a business owner looking to improve your website’s visibility, or a digital marketer looking to specialize in Technical SEO, these tools will be invaluable to you. We have discussed keyword research tools, website auditing tools, on-page optimization tools, link building tools, and monitoring and tracking tools, and we have provided examples of popular options in each category.
It’s important to note that Technical SEO is a constantly evolving field, and new tools and techniques are being developed all the time. As a beginner, it’s important to stay up to date and continue learning about the latest best practices in order to effectively optimize your website. While the tools and techniques discussed in this article are a good starting point, there is much more to learn about Technical SEO, and we encourage you to continue exploring and learning about this exciting and important aspect of digital marketing.
